About Me
Hi, I'm Helena!
I am a Germany-based Salesforce consultant with almost a decade of experience helping companies implement smart and scalable CRM solutions.
I've worked with clients across Germany, the UK, Italy, and the US, ranging from growing startups to international enterprises. I specialize in leading global Salesforce projects, focusing on project management and designing tailored solutions to help businesses work more efficiently.
Growing up bilingually in the US and working in international environments has taught me how to connect with people across cultures and build solutions that work in the real world. Whether it’s running a requirements workshop, conducting a training, or finding the right technical solution to a business problem, I’m passionate about helping teams get the most out of Salesforce.
My Mission
The name BeeLiner comes from the phrase "to make a beeline": getting straight from point A to point B, without detours or delays.
After years in the Salesforce world, I’ve seen too many businesses lose time and money on poorly scoped or overcomplicated implementation projects. Sometimes the internal vision isn’t clear; sometimes the implementation partner overpromises. Either way, the result is the same: frustration and wasted budget.
BeeLiner exists to offer a better way. I bring transparency, structure, and experience to ensure your Salesforce project stays focused, cost-effective, and aligned with your goals. Whether you need someone to review and estimate your requirements, act as an independent advisor alongside your implementation partner, lead the implementation itself, or step in to fix a failed project, I’m here to help you make informed decisions and get real value out of your investment.
Focusing on…
- Sales Cloud
- Service Cloud
- Experience Cloud
- Consumer Goods Cloud
- Loyalty Cloud
- Salesforce Maps
- Marketing Cloud
- Marketing Account Engagement
Certifications
- Salesforce Application Architect
- Salesforce Administrator
- Salesforce Platform App Builder
- Salesforce Sales Cloud Consultant
- Salesforce Service Cloud Consultant
- Salesforce Experience Cloud Consultant
- Salesforce Sharing & Visibility Designer
- Salesforce Platform Developer I
- Salesforce Data Architect
- Salesforce Business Analyst
- Salesforce Marketing Cloud Account Engagement Specialist
- Salesforce Marketing Cloud Account Engagement Consultant
- Salesforce Marketing Cloud Email Specialist
- Salesforce Marketing Cloud Administrator
- Salesforce Marketing Cloud Consultant
- Salesforce AI Associate
- Scrum.org Certified Scrum Master
- Scrum.org Certified Product Owner
Languages
- English (native speaker)
- German (native speaker)
- Italian (full professional proficiency)
Industries
- Construction
- Manufacturing
- Finance
- Travel
- Life Sciences
- Business Services
Services
Smart Start
A lot of Salesforce projects fail before they’ve even properly begun. That’s why I offer an honest, no-nonsense assessment to set you up for success. I’ll review your requirements, help you prioritize, flag potential risks, and recommend how to address them, ensuring you avoid costly mistakes and only start the implementation once you’re truly ready.
Lead & Deliver
I offer end-to-end project leadership, from the planning to the go-live phase and beyond. This can grow naturally from the first two services or be a standalone option from day one. I’ll guide the entire process, get involved in solution design, and contribute to the technical implementation if needed. I can work with your chosen partner, recommend trusted providers, or bring in my own network.
Stay on Track
Communication with implementation partners can be challenging, and goals sometimes drift. I offer independent oversight to align all parties and keep your Salesforce project on course. By reviewing both the project setup and technical build, I provide a second opinion, challenge assumptions, and ensure your implementation remains focused on your business objectives.
Rescue & Revamp
I’ve seen my share of Salesforce projects that have failed to deliver, and know how to get them back on track. When your implementation isn’t running as it should, I can audit your existing system to uncover inefficiencies, missing features, and opportunities for improvement, then work with you to fix the problems, streamline processes, and get your system performing at its best.
Client & Colleague Voices
“Working with Helena Ord during the implementation of Salesforce in our company was an entirely positive experience for me. From the very beginning, she approached the project with great commitment and a clear understanding of our requirements. I was particularly impressed by her structured and solution-oriented way of working, which was evident in every phase of the project. Despite the fact that this was a highly challenging project—one that a previous partner had been unable to complete successfully—Helena managed to get us back on track.
She not only mastered the technical and organizational challenges but also always took the time to listen to our concerns. Her reliability and attention to detail were a tremendous help to me as the project manager on our side. Helena truly understood our company’s needs and successfully integrated them into the solution.
I have rarely worked with someone who combines such structure and professionalism with genuine personal warmth. Thanks to her support, we were able to complete the project successfully, on time, and within budget. I would gladly work with Helena again at any time and can recommend her without reservation.”
— Benjamin Wirthwein, Sales Manager & Salesforce Project Lead
“I have been working with Helena as our Salesforce Consulting Partner for around 5 years: she supported the team during the transition phase to Salesforce and has been providing the organization with solution integration, new feature adoption, effective usage of Salesforce out-of-the-box functionality and much more. Helena's Salesforce expertise is truly remarkable: she brings best practices and proven approaches to project delivery and management. Moreover, Helena is very precise, detail-oriented, and always punctual in her deliveries. Her very positive attitude and her ability to relate to all kinds of stakeholders make her profile complete. Helena has contributed significantly to the success of our project!”
— Elisa Riviera, Salesforce CRM Manager
“Helena impresses with her quick, reliable, and well-structured execution of Salesforce projects. With her respectful, collaborative communication style and strong hands-on mentality, she ensures all go-lives run smoothly. Any company and project team would be lucky to have Helena on board.”
— Felix Jedeck, Senior Salesforce Consultant
Contact Me
Interested in working together?
Fill out a few details below, and I’ll be in touch shortly to schedule a free, no-obligation conversation to learn more about your goals and how I can support your Salesforce project. I look forward to hearing from you!
